Jennifer Poole, Can Online Platforms Promote Women - Led Exporting Firms?
How can policymakers promote women-led exporting firms? In a new paper with the Inter-麻豆果冻传媒 Development Bank, SIS Professor Jennifer Poole and her co-author聽Christian Volpe Martincus聽study the role of online business platforms to reduce informational barriers to exporting for women entrepreneurs. They聽hypothesize that, if the costs associated with accessing digital platforms are more symmetric across gender than traditional trade costs, digital trade platforms can play an important role in making trade more gender equal.
To assess this this, Poole and Martincus聽combine information on firms' participation in ConnectAmericas, a free and purely informational online platform, and detailed firm level export data of a developing country over a long period. They find that participation in this platform is associated with a significantly larger increase in exports for women entrepreneurs than for men managed firms in otherwise identical products and destinations.
Given existing evidence on the role of women managed businesses in reducing gender earnings inequality, these results suggest that policies which encourage women participation in online environments to reduce the informational barriers associated with operating in foreign markets have the capacity to promote gender equality more broadly.
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